making every product unique

IAA 2023

KURZ at IAA 2023
5. – 8.9.2023
Hall A2 C32

Automotive Exterior

Electrification and autonomous driving redefine brands. High standards, surface durability, 5G and radar suitability, recyclable materials, and CO2 reduction are just a few of the challenges that manufacturers and suppliers have to face. At the IAA, LEONHARD KURZ will be presenting innovative concepts that can be implemented with efficient processes, recyclable decorations, and a minimal carbon footprint. Talk to our experts and see for yourself that there are practically no design limitations.

Rear End Cover

An absolute eye-catcher at the KURZ stand is the Rear End Cover concept developed jointly with KURZ subsidiaries BURG DESIGN, PolyIC, and SCHÖFER. It is created in a single process step using the 2K IMD process and can be installed immediately. Haptics, light, and optics combine to create an extraordinary brand experience. The component is recyclable in one piece.

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RIM Design

NEW! KURZ pioneers its RIM design concept. Aerodynamic rims from the Ronal Group become a WOW element with curved design concepts for rim inserts from KURZ, and not just for optimized e-mobility: The rim inserts reduce aerodynamic drag, which increases the range of the electric vehicles.

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German Design Award Nominee 2024

Front Panel

Another highlight for the exterior are the new design concepts for closed front panels. Trade fair visitors will be able to see the wide range of decorations for themselves. Day-night designs, individual fluoroscopy effects using laser scanning, or crystalline effects with DECOPUR®, are just a few of the available variants. Such unique creations can be backed up on the blockchain via NFT through our subsidiary KURZ DIGITAL.

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Wallbox

Wall Box interfaces become the perfect brand ambassador with their futuristic design and touch operability. Using AR, IAA visitors can experience 12 individual design variations including lighting effects. Produced with CO2-neutral material, the wall box is also easily recyclable.

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Sustainability Facts

  • Comprehensive KURZ expertise in eco-friendly decorations
  • 30% renewable raw materials, with share constantly increasing
  • 95% lower carbon footprint for our customers by eliminating metallization with chrome
  • Almost 80% less CO2 and energy consumption through on-site production and less transport
  • 100% recyclable decors with long-lasting, high-quality surface finishing
  • Zero difference in decorative quality between recycled materials and new material
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